Unigraphic Color Corp. 301 West Main Street, Plymouth, PA 18651 Phone: 570-779-9543 Toll Free: 800-879-5301
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Direct Mail Variable Marketing is the hottest buzzword in marketing. So what is it and why is it attracting so much attention? Variable, as it is known, is short for Variable Data Printing or VDP. VDP is the ability to change the print content of a single press run to target multiple demographic groups or even to personalize print content for every individual on a mailing list.
Unigraphic has made a major commitment to Variable Data Printing with our acquisition of a state of the art iGen 3 110 XL Digital Production Press. The iGen 3 110 XL is the largest and fastest digital press in the world. Add to that the authoring software and expertise to make practical use of VDP and you have the complete direct mail solution.
Variable can be used with almost any type of printed piece, a post card, a letter, a catalog or any of the wide range of specialty media available from Unigraphic.
Unigraphic can produce new designs for variable data use or in many cases modify your existing work to accept variable data information.
Don’t let yourself be deterred by the complexities of this new media. Unigraphic has tamed the variable lion and can put it to work for your business today.
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